Email & SMS

Email Experience

Direct & Email Marketing Coordinator, Hawaiian Airlines

  • Hawaiian Airlines email program generated $61M in revenue with 261 campaigns in 2023

  • Build automated, highly personalized pre-travel customer journey, improving the guest experience of approximately 200K guests daily and driving over $447K in incremental revenue this year to date

  • Develop complex audience targeting via SQL and newly integrated CDP platform

  • Collaborate with ESP vendor and Marketing Analytics team to develop and execute testing strategies for automated messages for continued improvement of customer journey

Digital Marketing Contractor, Rip Curl USA

  • Increased email-attributed revenue 30% YoY (March 2022 v. March 2021)

  • Strategized 4-5 email marketing deployments weekly to align with Social Media and SMS marketing channels, producing all email creative and copy

  • Employed A/B testing to ensure continuous improvement of email program

Personalization case study: “Island Hop” touchpoint

Triggered deployment to guests 30 and 10 days prior round-trip travel to Hawai’i for longer than 3 days (audience pulled via SQL).

Personalized destination in greeting

Lowest fare & travel dates from personalized destination pulled in via web API to drive incremental revenue post-booking

Dynamic image and neighbor island content based on guest’s destination

Dynamic, destination-specific cross-promotion

Software Used for Email

Oracle Responsys

Create Send

Movable Ink

Redpoint Interaction

15below

Adobe Photoshop

SMS Experience

Digital Marketing Contractor, Rip Curl USA

  • Strategized 2-3 SMS marketing deployments weekly to align with other digital marketing channels, producing all SMS creative and copy

  • Employed A/B testing to ensure continuous improvement of SMS program

Software Used for SMS

Attentive

Adobe Photoshop