Resumé

Experience

Hawaiian Airlines | June 2023 - Present

  • Responsible for the production of all Loyalty, Credit Card and Travel Products promotional campaigns in email program generating $61M in revenue with 261 campaigns in 2023

  • Build automated, highly personalized post-booking customer journey, improving the guest experience of approximately 200K guests daily and driving over $447K in incremental revenue this year to date

  • Collaborate with ESP vendor and Marketing Analytics team to develop and execute testing strategies for automated messages for continued improvement of customer journey

  • Build custom audiences in CDP platform, leveraging wealth of customer data including prior engagement, geographic location, loyalty status and more

Coordinator, Direct & Email Marketing

Digital Marketing Consultant

Chaminade University | January 2023 - June 2023

  • Showcased the National Science Foundation’s $10M grant to other university’s, research institutions and non-profit organizations

  • Created website and Instagram page to market research and community outreach progress

  • Collaborated with grant Principal Investigator to develop cohesive brand for the project task force

Digital Marketing Contractor

Rip Curl USA | March 2022 - June 2023 June 2021 - March 2022 (Internship)

  • Channel owner for Instagram (over $1M followers), TikTok, Email and SMS

  • Piloted media outreach and influencer seeding initiative, securing promotion from Instagram influencers with over $1M followers and write-ups from prominent publications in the surf industry

  • Increased email-attributed revenue 30% YoY during peak swim sales season

  • Helped create digital media rollout for the 2022 Rip Curl WSL Finals and executed on-site coverage (and in 2021 as an intern). This world championship event had the highest viewership of any event in World Surf League history at the time.

  • Coordinated with athletes, influencers and over 600 retail stores nationwide to inform best practice for promoting new collections via social media

Skills

Software

Oracle Responsys

Create Send

Movable Ink

Redpoint Interaction

Adobe Photoshop

Attentive

Asana

Later

Leveraging customer data for personalization

Social content creation

Email automation

Copywriting

Basic SQL

Basic HTML

Education

University of California, Santa Barbara

B.A. Communication Studies

Volunteering

Volunteer Surf Instructor, AcesSurf

June 2023 - Present